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Marketing Management in China brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content, language, and presentation shaped to the demands of the world s fastest burgeoning economy, this is one textbook that the Chinese marketing student of the new millennium cannot do without. Finding quality China-context cases that are current is challenging for most instructors. This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas. At the same time, the Kotler/Keller s MM 13e framework has been restructured to suit the way typical marketing management courses in China would teach this subject. Also, to suit the reading preference of Chinese readers, the text has been made more concise without losing the depths and insights the original Kotler/Keller MM 13e provides. As most Chinese are non-native speakers, the language used in the text is kept simple and easy-to-read. This text offers Chinese executives and students an opportunity to improve their grasp of the English language while developing their professional marketing skills killing one bird with two stones. New Features with Great Benefits and Advantages In this edition, you will find that we have: �Included a strong selection of the most current Chinese cases for your course �Restructured the framework of Kotler s Marketing Management 13e to suit the curricula found in most China s institutions �Made the content more concise to fit the reading preferences of China s audience �Provided you with good instructor s support for your course preparation and lesson planning

1) A Strong Selection of International and Chinese Cases. The cases have been carefully selected to give your students a comprehensive understanding of Marketing Management in China s context, with a focus on helping Chinese companies to internationalize their businesses overseas.

2) Restructured Text for Conciseness with In-depth Perspectives. From our research, most institutions in China would complete their course on Marketing Management within 4-6 months, with a focus on using case studies to develop students critical thinking and analysis skills. Based on this feedback, we have modified the Marketing Management text to suit the needs of most Chinese courses.

3) Easy to Read with Vibrant Presentations. Chinese students are non-native speakers of English. An English textbook with a simpler level of the language will help students understand and learn key concepts better. At the same time, this provides them an opportunity to improve their grasp of the language.

• Sales Rank: #3217082 in Books
• Published on: 2008-08-02
• Original language: English
• Number of items: 1
• Dimensions: 10.92" h x .89" w x 8.50" l, 2.90 pounds
• Binding: Paperback
• 736 pages

About the Author

Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics.

Lu Taihong is a professor, a PhD supervisor of Marketing, a major lecturer of EMBA programs and Director of China Marketing Research Center (CMC) at Sun Yat-sen University in China. He is also an adjunct or visiting professor at Capital University of Economics and Business, Shanghai Normal University, Guangdong University of Foreign Studies, Nanchang University, Chongqing Technology and Business University, and Hong Kong Baptist University. He is a member of the appraisal committee of management subject of the China National Natural Science Foundation, and an editor of China’s Journal of Marketing Science (JMS).

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[E207.Ebook] Ebook Free Cadillac Desert, by Marc Reisner

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Part One Of Two Parts

The story of the American West is the story of the relentless quest to control and allocate nature's most common, and the West's most precious, resource: water. CADILLAC DESERT recounts this dramatic saga.

The early settlers were lured by free land. But there was not enough water to sustain them, and they drifted on. Only the Mormons stayed, carefully tending a system of irrigation canals that tempered perpetual drought. Their success gave birth to federal aid programs, principally the Bureau of Reclamation. Without the bureau, without Hoover, Shasta and Grand Coulee, the West as we know it would not exist.

• Sales Rank: #149952 in Books
• Published on: 1987-09-01
• Released on: 1987-09-01
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 5.00" h x 1.00" w x 7.00" l,
• Binding: Paperback
• 582 pages

Features

• history of the water wars in the American west

From Publishers Weekly
In this stunning work of history and investigative journalism, Reisner tells the story of conflicts over water policy in the West and the resulting damage to the land, wildlife and Indians. PW stated that this "timely and important book should be required reading for all citizens."
Copyright 1987 Reed Business Information, Inc.

From Library Journal
Dams ostensibly provide indispensable economic development through flood control, irrigation, and recreation. Goldsmith and Hildyard, with examples from throughout the world, demolish the common justifications for large dams. They advocate traditional irrigation as environmentally sound and economically beneficial. Reisner focuses more narrowly on North America in his portrayal of the personalities and agencies (e.g., Bureau of Reclamation and the U.S. Army Corps of Engineers), and the manipulation and deceit through which water policy in the United States has evolved. This policy, a form of financial vandalism of the future, has made us rich but our descendants insecure. Cadillac Desert describes serious, perhaps fatal threats to the miraculous desert civilization of the West. With different approaches, both volumes take effective aim at the vested interests that perpetuate unsound water resource development. Both volumes contain insights for the specialist and the wider public. James R. Karr, Smithsonian Tropical Research Inst., Balboa, Panama
Copyright 1986 Reed Business Information, Inc.

From the Publisher
11 1.5-hour cassettes

Most helpful customer reviews

11 of 11 people found the following review helpful.
Western US water history and issues -- a classic must-read
By James T Dakin
This 1986 tour de force examines water and dams in the mostly arid Western US. Topics addressed in detail include, but are not limited to, the Army Corp of Engineers, Bureau of Reclamation, California Aqueduct, California Water Wars, Central Arizona Project, Colorado River, Grand Coulee Dam, Glen Canyon Dam, Hoover Dam, John Wesley Powell, Los Angeles Department of Water and Power, Mono Lake, Ogallala Aquifer, Owens Valley, Teton Dam, and William Mulholland.

Underlying the encyclopedic scope of “Cadillac Desert” are two basic themes.

First, the settlers lured to the arid West by the railroads and the US Federal Government in the 19th century needed cheap water to support agriculture on their 160 acre parcels of land, and also for their growing cities such as Los Angeles. Cheap hydroelectric power was often a secondary need, essential to pumping water. This need was met by projects of the Bureau of Reclamation and the Corps of Engineers. The projects were generally promoted by local congressmen, who supported each other’s projects. In the long term this endeavor has been subsidized by US taxpayers since return revenues from the projects have generally fallen fall far short of plan.

Second, the projects and dams have been an escalating source of controversy. For the most part the projects have not been economically justifiable, especially the irrigation projects, and especially the more recent projects. Also, the dams have created lasting problems -- salination of irrigated soil; silt accumulation behind the dams; environmental devastation to streams, salmon fisheries, and migratory birds; an overstretched US Federal budget, etc. Cheap hydroelectric power has also enabled groundwater pumping which is depleting aquifers. The taxpayer subsidized benefits of cheap water have often gone to large corporate agriculture, not the small farmers for whom the water was intended. By the later part of the 20th century the public sentiment had largely turned away from building ever more dams, and indeed toward removing some of the existing ones.

The individual chapters of “Cadillac Desert” are often mesmerizing, instilling a sense of outrage in the civic and history minded reader. The chapter on the 1976 Teton Dam failure is a great example. If the leaders and promoters had thoughtfully considered the economics of the dam, or the geology of the site, the dam would never have been built in the first place. But built it was and fail it did. The spectacularly devastating failure is now used as a case study in engineering courses, providing an example of mistakes at all levels and by all of those involved.

While Reisner does seem long winded at times, it is worthwhile staying with “Cadillac Desert” to the end. On one hand, it provides many interrelated perspectives on water and the West. It also ends on a somewhat positive note as the many constituencies involved seem to be converging on a more rational approach to future water usage in the West.

3 of 3 people found the following review helpful.
MOST ILLUMINATING!!! A fascinating read!!
By Harvey
Absolutely fascinating. I lived in California for some 34 years and had no idea as to the history of how Los Angeles got it's water, other than knowing that a good portion came from the Colorado River. This book is thoroughly researched, and deals not just with California but with the water problems and development of the entire U.S. arid West. I had no idea as to the building of the great (and then not so great) dams starting in the late 20's early 1930s, starting with Hoover Dam. Also fascinating treatment as to the U.S. Bureau of Reclamation and the competition with the Corp. of Engineers, and the Congressional pork barrel system that fueled the building of more and more dams and water projects, necessary or not. AND one wonders what will happen as the dams eventually silt up even as the population of cities such as L.A., Phoenix, Tuscon, Denver increase exponentially, as they have and continue to do. Indeed, when I moved to Calif. in 1970 the state's population was about 19 million; today it is about 38 million, DOUBLE that!! And Southern Calif. is basically an arid or at best a semi-arid desert!! This book was written in the late 1980's\early 1990's; one can only surmise how the author would be talking about the extreme Calif. drought now in it's 4th year. Calif gets much of it's water from 'snow-packs', from the Sierra Nevada to the Rockies (which feed the Colorado River). The CA Governor recently stood on bare ground up in the Sierra Nevada Mountains, and said he should be standing on 5 feet of snow!!! Yet, as the author points out (and I observed living in So. Calif.) the only thing grown in So. Calif. is no longer orange groves, but housing developments (usually in my opinion rather noxious with their same tile roofs, and built 10 ft apart). And they are still going up by the droves on every hill and valley!! The ultimate question is where is the water going to come from to support all this, especially with the effects of climate change, now thought to be at least in part responsible for the current extreme drought??? Anyway, fascinating book (not a short read, for sure) and I learned much as to the development of California and the West. It's all about WATER!!! Harvey (p.s.: I now live back East).

0 of 0 people found the following review helpful.
Water 101 - what all water citizens in the West need to know about the big Scam
By Rose
Première lessons in Western Water. It is all a scam to take tax payer dollars and perpetuate the lies at the foundation... Trillions of dollars down the drain for unsustainable and unnecessary water infrastructure. Cadillac Desert is dated, but the corruption underlying the premises of water in the western US remains as distorted now as was then. And the wasteful practices are accelerating! The stench is prevalent from the US Gov all the way through the nice little local water district. This book isa call to mobilize, yet, the chosen path has been to keep shoveling more money on a fundamental mis-truth. Western water as it is concocted is not sustainable and the more money spend trying to prop up a broken concept is just a pipe dream.

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[E605.Ebook] Download Batman: Arkham City Signature Series Guide (Bradygames Signature Guides), by BradyGames

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BradyGames’ Batman: Arkham City Signature Series Strategy Guide includes the following:

Join the Dark Night as he soars into Arkham City, the new home for all of Gotham City's thugs. The sequel to Arkham Asylum brinds together an all-star cast of heroes and villains.
-The walkthrough chapter will cover how to subdue the villains attempting to stop Batman. It will reveal the ultimate path through each level and the best tactics to employ.
-Learn which gadgets will work best and how to deploy them for maximum effect.
-Area maps illustrate all the available item locations.
-Character and villain bios.
-Rundown of all the game's new moves.

• Sales Rank: #438513 in Books
• Brand: Brand: BRADY GAMES
• Model: 9780744013160
• Published on: 2011-10-18
• Released on: 2011-10-18
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.84" h x .51" w x 8.50" l, 1.65 pounds
• Binding: Paperback
• 272 pages

Features

• Used Book in Good Condition

About the Author
BradyGames, an imprint of DK and a division of Penguin Random House Inc., is the world’s leading publisher of strategy content for PC and console video games. BradyGames understands what gamers—both casual and hardcore—want and need from strategy guides. Every guide features in-depth content, detailed screen captures, quick-reference tips, and professional strategy. Prima Games is also a leader in the digital strategy realm, offering interactive maps, streaming video, searchable online guides and apps, and a full website at primagames.com.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Nice guide for a positively massive game
By M. Gattus
Arkham City is one seriously huge sandbox to play in. It's non linear in that you can explore huge areas of the map before fighting the next set piece battle, which gives you a chance to get really good at the combat system. The guide offers an entire chapter on enemies types as well as bosses, which does contain spoilers on the boss parts. My solution was to only read the section about Normal enemies. You also get a chapter that goes into great detail on the free flow combat system, which is great if you're like me and didn't okay Arkham Asylum - each move you start with and can unlock are explained in very nice detail, with the pros and cons and practical applications of each attack. The guide also offers a guide to collect all 400+ collectibles, which I recommend doing after you've actually beaten the game - it's just a whole lot easier and much quicker to follow jthe guide while collecting them, and the guide seems to assume you've already completed the game.

All in all, the author of the guide goes out of their way to avoid spoilers while still providing an excellent walkthrough of the game. I highly recommend this book, especially at its $12 price point compared to $25 at GameStop.

25 of 27 people found the following review helpful.
Decent Guide for an Absolutely HUGE Game
By Nemesis296
First thing you should know about this book is that it is NOT 352 pages. In fact, it is only 272 pages, which is quite a big difference from what was advertised. Once you put that disappointment aside, this book is halfway decent. There's a pretty thorough campaign walkthrough, and it tries to minimize the spoilers which is nice. I will not give anything away about the game here, as that would just be cruel to not let you experience it yourself! There is a section on bios which details all of the villains (this does contain some spoilers though, so I suggest you don't read it thoroughly until you complete the main story) and gives you their backstory for Arkham City.

The best part about this book is that it tells you (in more words or less) how to obtain every last Riddler trophy (All 440 of them) in the game. There are parts of this that I wish were a bit more descriptive or had a few more screenshots, but overall this guide is pretty easy to use if you have a goal in mind. That said, it will be very difficult to find some of the trophies if they aren't marked on your map. There are little maps drawn with numbers over the positions of the trophies, but it can be hard to navigate to the exact spot in some areas. It also suffers from "From the platform where you got Trophy #5", assuming that you will not be picking up any Riddler trophies until you have the ability to get them all after the story's conclusion.

There is also a section that is dedicated to the challenge maps (combat/predator) and gives you tips on how to fight each enemy type. There is also a full writeup on strategy for freeflow combat, which can be very helpful for beginners. I don't have the book on hand at the moment, but I'll update this review if I come up with anything else that I can remember about the book.

By the way, if you're thinking about buying this book you may want to get it sooner rather than later. I preordered it 2 months in advance and somehow my preorder got backordered by Amazon and I had to wait an additional week to get my book. Who knows how many of these they actually printed, and when they're gone they're gone.

0 of 0 people found the following review helpful.
If you EVER want to buy a guide, buy it from Revival if they have it.
By JayZee
They rate themselves very hard. My book was listed as good. I could have paid $10 more for one that said "like new" and it wouldn't be in the condition by guide was in. I mean, there was a little bend, NOT crease, on the cover and on a few pages pages. Not only that, but this came from the UK, yet the shipping was the same as books from the US. I was notified that the book would come in mid-June, in came at the end of May. If I EVER want something, I'm going to check with Revival 1st and I believe that anyone else should do the same. Remember that whatever condition they say the book (or other product) is in, it's very likely that it's in better condition that others and at a lower price. I'd have to say that, although I've dealth with many vendors that I consider to be superior to most. Revival tops the list.

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For courses in Physiological/Biopsychology

An up-to-date, comprehensive, and accessible overview of behavioral neuroscience
Physiology of Behavior provides a scholarly yet accessible portrait of the dynamic interaction between biology and behavior. Lead author Neil Carlson and new co-author Melissa Birkett drew upon their experience teaching and working with students to create the new edition of this comprehensive and accessible guide for students of behavioral neuroscience. In addition to updated research, the Twelfth Edition offers an updated art and visual program and a more robust learning architecture that highlights key concepts, guiding students through the text.

Physiology of Behavior, Twelfth Edition is also available via REVEL™, an immersive learning experience designed for the way today's students read, think, and learn.

• Sales Rank: #7579 in Books
• Published on: 2016-03-04
• Original language: English
• Number of items: 1
• Dimensions: 11.20" h x 1.10" w x 8.50" l, .0 pounds
• Binding: Hardcover
• 736 pages

About the Author
Neil R. Carlson pursued his undergraduate studies at the University of Illinois. He had planned to study nuclear physics, but when he discovered in an introductory psychology course that psychology was really a science, he decided that was what he wanted to do. Before changing his major, Carlson talked with several professors and visited their laboratories, and when he saw what physiological psychologists do, he knew that he had found his niche. He stayed on at Illinois and received his Ph.D. Then, after a two-year postdoctoral fellowship at the University of Iowa, Carlson came to the University of Massachusetts, where he’s been ever since.

When he arrived at UMass, Carlson established a laboratory where he investigated the role of the limbic system in species-typical and learned behaviors, continuing work he had done at the University of Illinois. He received several Biomedical Research Support Grants and a research grant from NICHD. As he became more involved in textbook writing, Carlson began to focus his attention more and more on this activity and on his teaching.

Carlson took the opportunity afforded by his first sabbatical leave to write the first edition of Physiology of Behavior. He very much enjoyed the experience, and this endeavor taught him much more about behavioral neuroscience. He was gratified with the positive response of his students and of the colleagues who adopted the book. The pleasure provided by this response and by the enjoyment of keeping up with the literature and writing about it has kept him going for 12 editions. (He has no plans to stop writing.)

Carlson retired from UMass in the fall of 2004 but continues to keep up with developments in the field of behavioral neuroscience and to revise his book. The Psychology Department has kindly let him keep an office at the university, which makes it easier for him to continue interacting with his former colleagues.

Carlson’s interests outside of writing include spending time with his family, traveling, fly fishing, skiing, and flying his small airplane.


As an undergraduate psychology major at Cornell University, Melissa A. Birkett discovered courses in biopsychology, behavior, endocrinology, and evolutionary psychology. There, she was introduced to interdisciplinary research incorporating multiple perspectives in the challenging task of understanding behavior. She became interested in learning about behavior and its underlying mechanisms. She worked as an undergraduate research assistant in several laboratories on projects ranging from insect behavior to sleep in undergraduates. Those formative experiences and interactions with several influential research mentors convinced her to pursue a career in research.

Melissa completed her PhD in the Neuroscience and Behavior program at the University of Massachusetts Amherst (where Neil Carlson was a faculty member at the time). While there, she received training in visual neuroscience and psychopharmacology. Her interest in neuroscience and behavior grew to encompass the importance of effective teaching and pedagogy and she concurrently earned a master’s degree in science education.

In 2007, she accepted a faculty position at Northern Arizona University in the Department of Psychological Sciences. Melissa currently conducts research related to the stress response and teaches undergraduate and graduate courses in neuroscience, psychopharmacology, and the teaching of psychology. Each semester, she supervises student researchers and seeks to provide them with the kinds of opportunities she found valuable as a student. Her work has been recognized with awards for both outstanding teaching and teaching innovation, and she has contributed to several publications on best practices in teaching neuroscience.

Melissa is excited for the opportunity to contribute to the twelfth edition of Physiology of Behavior and hopes that this text continues to engage new students, introducing them to this fascinating interdisciplinary field.

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The Amazon region is the focus of intense conflict between conservationists concerned with deforestation and advocates of agro-industrial development.�This book�focuses on the contributions of environmental organizations to the preservation of Brazilian Amazonia.�It reveals�how environmental organizations such as Greenpeace, Friends of the Earth, WWF and others have fought fiercely to stop deforestation in the region.�

It documents how the history of frontier expansion and environmental struggle in the region is linked to Brazil’s position in an evolving capitalist world-economy. It is shown how Brazil’s effort to become a developed country has led successive Brazilian governments to devise development projects for Amazonia.�The author analyses�how globalization has led to the expansion of international commodity chains in the region, particularly for mineral ores, soybeans and beef. He shows how environmental organizations have politicized these commodity chains as weapons of conservation, through boycotting certain products, while other pro-development groups within Brazil claim that such organizations threaten Brazil's sovereignty over its own resources.

• Sales Rank: #5213046 in Books
• Published on: 2015-05-13
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x .80" w x 6.30" l, .0 pounds
• Binding: Hardcover
• 248 pages

Review

"While the book will be of interest to anyone interested in understanding the history and con-text of the fight to preserve the Brazilian Amazon, it extends beyond the Amazon in the sense that it also provides a comprehensive explanation of the action-sphere of environmental NGO’s in the context of socioeconomic world-systems." – Natureza & Conserva��o, Ricardo A. Correia , Institute of Biological Sciences and Health, Federal University of Alagoas, Brazil

About the Author
Luiz Barbosa is a Professor in the Department of Sociology, San Francisco State University, USA.

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See what it takes to maximize running strength, speed, and endurance! Running Anatomy will show you how to improve your performance by increasing muscular strength, optimizing the efficiency of your running motion, and minimizing your risk for injury.

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Running Anatomy features 50 of the most effective strength exercises for runners, each with clear, step-by-step descriptions and full-color anatomical illustrations highlighting the muscles in action. But you’ll find much more than exercises—you’ll also see their results.

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�

• Sales Rank: #187162 in Books
• Brand: Human Kinetics
• Published on: 2009-12-15
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x 7.00" w x .75" l, 1.04 pounds
• Binding: Paperback
• 200 pages

Features

• In Running Anatomy, detailed four-color anatomical illustrations are combined with text to show step-by-step exercises that convey proper form as well as the link between muscle development and the runner in motion. It includes rehabilitation exercises for common running injuries and an in-depth look at how shoes and orthotics affect a runner's motion.

Review
"Well written and informative, Running Anatomy offers readers an inside look at what it means to be a runner and how to get to the next level." --Dr. Neil Liebman, Team Chiropractor, Philadelphia 76ers

"Aided by wonderful illustrations, Dr. Patrick Milroy and coach Joe Puleo provide fascinating insights into the evolution and physiology of running. They show how improving strength and balance can help you go faster and further in this deceptively simple sport." --John Hanc, Contributing Editor, Runner's World

"Become stronger, faster, and smarter on the road, track, or cross country course. This book is a must-have if you are looking to take your running to the next level." --Todd Williams, Two-Time Olympian, 15,000-meter U.S. record holder

About the Author

Joe Puleo is the head men’s and women’s cross-country and track and field coach at Rutgers University in Camden, New Jersey. He is also the head running for the U.S. Marine Corps Global Running Program. His responsibilities as lead instructor include coaching the United States Marine Corps global running program.

His previous 20 years of experience include coaching multiple high school state champions in track and field; NCAA Division III All-Americans in the 100-meter, the 800-meter (indoor and outdoor), and cross-country; male and female winners at the prestigious Penn Relays and NYRRC Marathon Tune-Up races; the 2008 USAT amateur duathlete of the year; and an Olympic Trials qualifier in the marathon. Puleo has also coached three World Championship teams for the United States Armed Forces, two marathon teams, and a cross-country team.

Formerly a nationally ranked age-group triathlete, Puleo has competed in over 100 multisport events and over 300 cross-country, track, and road races since 1985. Puleo lives in Phoenixville and Mt. Gretna, Pennsylvania, with his wife, Lyndi, and their three children.

Patrick Milroy has been the chief medical officer for the Road Runners Club in Great Britain since 1998.�From 1991 to 2007, he was a medical advisor and contributor to Runner’s World Magazine and for 10 years before was similarly involved with its precursors Jogging Magazine and Running Magazine. While working in general medical practice, Dr. Milroy was chief medical officer and sole medical practitioner for the North Cheshire Sports Injuries Clinic from 1984 to 2002.

Dr. Milroy has received the award of fellow twice from the Institute of Sports Medicine in 1999 and from the UK Faculty of Sport and Exercise Medicine in 2006. He has served as a medical officer for many athletic events, including the World Half Marathon Championships, Commonwealth Games, Team England Commonwealth Games (four times), British Athletics Federation, and Great Britain team at the World Junior Championships (three times) and European Junior Championships (two times).

Dr. Milroy is the author of Sports Injuries, coauthor of the AAA Runner’s Guide, and author of numerous other articles on sport and exercise topics for journals, magazines, and newspapers.�He is also an accomplished runner as winner of the World Medical Games 5000 meters and half marathon in 1980, 1982, and 1984 and winner of the European Medical Games 20K, 5K, and 1500 meters in 1983. His personal best in the marathon is 2 hours 26 minutes.

�

Most helpful customer reviews

28 of 28 people found the following review helpful.
Very comprehensive and easy to read, with wonderful illustrations.
By Gregory Ng
This is a book that strives to give the runner an understanding of human anatomy and the mechanics of running. The authors have linked the two in such a way that the reader gains a true knowledge and appreciation of the timing and intricacies involved in something that seems so outwardly simplistic, yet is anything but.

Examples of just how thorough a book this is are found in Chapters 4 and 11. These two chapters discuss how outside influences in the running cycle (shoe mechanics, uneven ground reactive forces, differences in terrain, etc...) have a direct effect on the biomechanics of running. Providing an in-depth explanation of the internal and external mechanics of the running cycle. At the same time, like the rest of the book, these chapters are written in a way that is both very easy to understand and absorb.

Together with wonderful illustrations and thorough easy to understand descriptions, both Joe Puleo and Dr. Milroy have provided a great tool in helping the running enthusiast to improve his or her overall performance, fitness, and prevention of injury. Whilst at the same time gaining a better appreciation of the human body's form and function.

I highly recommend this book to any person who loves running. Whether it be novice or pro, short track to ultra distance, you will truly never look at this great sport/lifestyle again in the same way.

Dr. Gregory Ng

21 of 22 people found the following review helpful.
Excellent training resource
By suej
This is a terrific resource depicting the connection between muscles and running. The illustrations are fantastic and have really helped my understanding of the whys and hows between the gym and the road. Will be a great asset to my training!

12 of 12 people found the following review helpful.
Clear and useful
By Joseph Seeley
This is a great book. If you want to understand *why* you are supposed to do various strengthening exercises and be able to make intelligent choices about which exercises would be most beneficial for you, you want this book. There is a lot of information on every page, but the organization and quality of the information make the information easy to process. Each exercise gets a page or two, with beautiful anatomical drawings and concise text describing how to do the exercise, the muscles involved, and the specific running benefits.

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• Sales Rank: #3601868 in Books
• Published on: 1982-02
• Number of items: 1
• Binding: Paperback
• 94 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Love this book! Good condition. Thanks..

7 of 8 people found the following review helpful.
One of the Greatest books on the topic
By A Customer
Wow!This book Is possibly one of the best around on Marijuana cultivation!I found it wonderful in its use of detailed sections including everything a closet homegrower or garden grower would need: lighting, soil, seed strain,plant cycle etc... Although I read it for *informative* reasons only (he he) I definetly want to go out and start growing my own.Written with Ed's lyrical way, it provides an enjoyable read on its own or is perfect for first time growers or professionals. This book is Extremly desireable!

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Four Stars
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Marie O’Neill’s new book, The Little Book of Miracle Mantras, explains in simple terms how your words shape your life circumstances, for better and for worse. As you say I AM UNEMPLOYED, I AM POOR, I AM SICK, I AM WORRIED, so you are. Think about it in your own life… good things happen when you believe they will and can. Expect doom and that is what you get.

Simply, we are what we think we are.

Marie gives easy to recite mantras, which move you away from self-defeating thought patterns and opens you to expect and receive all the good things trying to come your way.

Just like the old joke tell us… a man gets to heaven and asks God who all the wrapped packages are for and God tells him, “These are the gifts I tried to give you during your lifetime but you never took them. The Little Book Of Miracle Mantras helps insure you won’t miss the gifts intended for you.

• Sales Rank: #1805025 in eBooks
• Published on: 2009-06-01
• Released on: 2009-06-01
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
A wealth of wisdom in few words.
By R. Chambers
The first mantra given is one I have been using for a few years. I don't remember where I learned it. This book is great in part because it is so short, yet it covers every area of life. I need to remember that the days I feel there is not time to take out for repeating mantras, are the days I most need to do just that.

1 of 1 people found the following review helpful.
Keep This Book Handy
By Janet C.
I have read this a few times now, and find it a straightforward yet powerful tool for manifesting a more successful life. It's an easy, guided, how-to for meditating that can help the reader achieve a greater sense of well-being and happiness.

0 of 0 people found the following review helpful.
A little goes a long way!
By Mv Marchese
What a wonderful little gem with long reaching results. Don't let the size fool you, there are many many easy tips on how to have a happier, more fulfilling life with just a little effort. I take it everywhere I go.

See all 4 customer reviews...

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