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Winning Sales Presentations (From Great Moments in History Book 4), by Patrick Hansen
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Winning Sales Presentations draws on history's most compelling moments to teach modern presentation principles -- Winston Churchill's blistering attack against The Third Reich, Patrick Henry's declaration of "Liberty or Death," Robert the Bruce's call for arms at the battle of Bannockburn, Lincoln's Gettysburg address, and more. Beginning each chapter with a captivating historical event, Winning Sales Presentations both informs and entertains. Develop Compelling Content. Create Unique Selling Propositions and Differentiators. Master Communication Skills. Present Winning Presentations.
- Sales Rank: #1166120 in eBooks
- Published on: 2011-12-01
- Released on: 2011-12-01
- Format: Kindle eBook
Review
"Patrick's link between history and sales is very entertaining, but more importantly, very relevant to modern sales and marketing professionals. If you are interested in dramatically improving sales results, read these books." --Dr. Stephen R. Covey, author of, The 7 Habits of Highly Effective People
"This exciting book of superb presenting methods and techniques, told against a vast panorama of historical events, shows you how to double your sales and double your income." --Brian Tracy, author of, The Psychology of Achievement
"Patrick's use of history to teach modern methods of sales and marketing is remarkable - an inspiring, captivating read." --Larry King, host, CNN's Larry King Live
About the Author
Patrick Henry Hansen is the best selling author of the book series From Great Moments in History which includes, Power Prospecting, The DNA Selling Method, Winning Sales Presentations and Sales-Side Negotiation. Patrick is one of America's top business trainers and foremost authority on prospecting, selling and negotiating. His firm, Patrick Henry International, provides a holistic approach to adult learning with corporate trainings, eLearning reinforcement, monthly podcasts and new hire packets.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Generic Advice for the Generic Sales Pro
By Easy Writer
It's not that the advice in the book is "bad". It's just "tired".
Page after page I kept waiting for the author to say anything new, breakthrough or useful. Instead, the advice is decades old and written about in the most generic voice possible. Nothing leaps off the page. The author has no new ways to express old ideas. He just packages it all into his umbrella "DNA Selling Formula". New name, same content.
He uses historical stories to frame his advice, like telling the story of army generals who sent spies into their own ranks to find out the men's morale. His point? A salesperson needs inside info in order to make the sale. Guess what? We don't need the history lesson at all. If you just state "get some inside info", that's straightforward enough.
Overall, if you read this book, you'll know what most salespeople know from other books that are out there.
3 of 3 people found the following review helpful.
Fantastic Book!
By Daniel Alexander
Winning Sales Presentations blew me away. I was expecting a typical, "look people in the eyes, don't chew gum or put your hands in your pockets" book--but instead learned fantastic techniques and strategies to apply before, during, and after presentations. I also enjoyed how the book is geared for professional presenters and B2B, complex settings. A great book.
2 of 2 people found the following review helpful.
Great Book for Sales Engineers
By Mr. Kenley C. Vogt
I saw Patrick Henry Hasnsen at a sales kick off meeting in Upstate New York. He is an excellent author and great speaker - All of his books are well done. I like this book best of all. As a sales engineer, I have to create winning presentations in the highly competitive telecom industry. This book has helped me do my job better. The book is an easy read and has many reference to history - it is a part of Mr. Hansen's DNA Selling Method series - I suggest you get all four books!
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